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Post by account_disabled on Dec 29, 2023 22:31:24 GMT -6
Reach both people who are only willing to pay low amounts and those who are open to paying more. Furthermore it generates trust and credibility by demonstrating that you have the solution to their problems even before they have identified them. To achieve this there are steps on the value ladder that must be developed. At each stage you can have more than one product and the ladder is not limited to just these steps. The important thing is that the value increases as the value ladder grows. st Lead magnet This is how you will attract people to your ecosystem. A lead magnet is an offer with added value Phone Number List content which serves to educate or solve a problem for your potential customer . By providing materials such as e books webinars free classes checklists or templates you can generate immediate trust in your lead who leaves your contact as a bargaining chip. From there you open a direct communication channel with your potential customer and you can start nurturing them through email marketing and marketing automation . nd Entry or front end product After you have offered your lead a valuable product which has demonstrated the undeniable value of your brand this is the right time to ask them to become a customer. And how do you do it From the sale of an entry product that is a product with content of higher value than the lead magnet but at an attractive price. In fact that's the trick having such an attractive price that the potential customer feels inclined to purchase.
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